who we are

Proudly serving Minnesota families with experience, integrity, and client-first retirement planning.

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A Path Shaped by Experience—and a Commitment to Doing Better

With more than 22 years in the financial industry—including 15 years dedicated to retirement planning—Jacob Ruotsinoja built his practice around a simple promise: client interests come first, always. He’s guided by a fiduciary duty, fee-only model, and a passion for finding alternatives to outdated strategies. That foundation is why so many clients and peers have recognized Jacob’s commitment, earning him repeated honors as a Five Star Wealth Manager in the Twin Cities.

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Why Work With Us

What You Can Expect From ICON Financial

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Education-First Guidance
You’ll always know the why behind every recommendation, thanks to a focus on clear teaching and regular communication.

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Client-First Service
ICON Financial's approach ensures each relationship is truly personal and aligned—no assembly-line planning, ever.

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Uncompromising Transparency
Fee-only compensation means no commissions or surprise charges, so you always understand how your advisor is paid.

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Continuous Improvement
Jacob proactively researches market opportunities every month, seeking better ways to serve each client’s needs.